The issue of information exchange among supply chain partners in the business environment has been a major concern in previous studies. In recent years, the environment has become more competitive than in the past. Integrated supply chain relationships are important and necessary and integral to the organization's successful structure. Supply chain management can be defined as processes and practices aimed to efficient and efficient flow of both material and information between the company, suppliers and customers. The exchange of information and communication between partners, and the potential for feedback from customers and the search for solutions to their problems, will undoubtedly have a positive impact on the organization's performance and outputs.

Hossam Hanafy - Ph.D, Cairo University, Department of Business Administration.