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Multinational Companies in Low-Income Markets

An Analysis of Social Embeddedness in Southeast Asia

Erschienen am 15.09.2009, 1. Auflage 2009
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Bibliografische Daten
ISBN/EAN: 9783834918758
Sprache: Englisch
Umfang: xvi, 146 S., 12 s/w Illustr., 146 p. 12 illus.
Format (T/L/B): 1.3 x 21 x 14.8 cm
Einband: kartoniertes Buch

Beschreibung

InhaltsangabeSocial Embeddedness; Base of the Pyramid (BOP); Poverty Alleviation; Multinational Companies; Developing countries in Southeast Asia

Autorenportrait

Dr. Dina Badry obtained her doctorate under the guidance of Prof. Dr. Li-Choy Chong and Prof. Dr. Günther Müller-Stewens at St. Gallen University's Institute for International Management in Asia.

Inhalt

Social Embeddedness; Base of the Pyramid (BOP); Poverty Alleviation; Multinational Companies; Developing countries in Southeast Asia