Against the background of dwindling worker potential, it becomes increasingly important to fully utilise the potential of the female workforce. Gender management as a business strategy does not focus on breaking down existing disparity between male and female workers; instead, it aims to optimally utilise the strengths of both genders for the good of the workers and the business. The measures are meant to improve work satisfaction, retain skilled workers long-term, and to sustainably improve the work climate and company culture. The manual is aimed at HR officers and corporate management of mid-sized companies.

Thomas Claus ist Geschäftsführer des Gender-Instituts Sachsen-Anhalt. Ottmar Döring ist stellvertretender Geschäftsführer des Forschungsinstituts Betriebliche Bildung (f-bb). Brigitta Freckmann ist Mitarbeiterin im Forschungsinstitut Betriebliche Bildung (f-bb). Isabell Klingert ist Lehrbeauftragte am Lehrstuhl Soziologie an der Otto-Friedrich-Universität Bamberg.