Discover how to survive and thrive in an increasingly digital world
Digital strategy should consist of more than just updating your business desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.
InDecisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. Youll discover how to:
Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employeesUnleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computingImplement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
Packed with interviews with industry leaders and real-world customer examples,Decisively Digitalis ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
About the Author iv
Acknowledgments v
Foreword by Bernard Marr xi
Introduction xiii
Part I:Digital Strategy 1
Chapter 1:Introduction to Digital Strategy 3
Strategic Topics 4
Culture 5
Collaborative Culture 6
Data-Driven Decision-Making 6
Citizen Data Science 7
Maker Culture 7
Impact 8
Digital Capabilities 9
Completing Your Digital Strategy Big Picture 10
Impact Venn 11
Digital Maturity and Organizational Readiness 12
Digital Maturity Assessment 13
Endnotes 16
Part II:Digital Culture and Modern Work 19
Chapter 2:Elissa Fink: How to Charge a Brand with Culture 21
Key Takeaways 31
Endnotes 31
Chapter 3:Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33
Key Takeaways 40
Chapter 4:Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41
Key Takeaways 48
Endnotes 48
Chapter 5:Florian Ramseger: The Future of the Digital Society 49
Key Takeaways 71
Endnotes 71
Chapter 6:Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73
Best-of-Breed vs. Best-of-Suite 74
Corporate Social Network 74
Following the Collaboration Framework 75
Driving Adoption 76
Key Takeaways 77
Endnotes 77
Part III:Data Democracy and Analytics 79
Chapter 7:Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81
Key Takeaways 89
Chapter 8:Jordan Morrow: Bringing Data Literacy to the World 91
Key Takeaways 100
Chapter 9:Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103
Key Takeaways 113
Endnote 114
Chapter 10:Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115
Key Takeaways 122
Part IV:Big Data Processing and Cloud Computing 123
Chapter 11:Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125
Key Takeaways 135
Chapter 12:Dr. Henna A. Karna: Racing to Last Place The Criticality of an End-to-End Data Strategy 137
Key Takeaways 153
Chapter 13:Mohamed Abdel Hadi: The Future of Data-Driven Business 155
Key Takeaways 164
Endnote 164
Chapter 14:Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165
Key Takeaways 177
Endnotes 177
Chapter 15:Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179
Key Takeaways 188
Endnotes 188
Chapter 16:Christy Marble: Connecting the Dots Across the Customer Lifecycle 191
Key Takeaways 208
Endnotes 209
Chapter 17:Data Strategy as an Essential Component of the Digital Transformation Journey 211
Three Elements of a Data Strategy 212
Big Data 213
Analytics 213
Decision-Support Tools 215
Result 215
Chief Digital Officer as Key Driver of the Data Strategy 216
Key Takeaways 216
Endnotes 217
Part V:Artificial Intelligence 219
Chapter 18:Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221
Key Takeaways 232
Endnotes 233
Chapter 19:Andreas Kopp: Responsible AI in Practice 235
Key Takeaways 253
Endnotes 253
Chapter 20:Cameron Turner: Understanding the Future with Explainable AI 255
Key Takeaways 266
Chapter 21:Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267
Key Takeaways 280
Endnotes 281
Chapter 22:Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283
Key Takeaways 292
Endnotes 293
Part VI:Process Automation, Blockchain, and The Internet of Things (IOT) 295
Chapter 23:Derek Roos: Fully Leveraging Your Human Capital 297
Key Takeaways 305
Chapter 24:André Rabold: How Digital Culture and IoT Disrupt Our Future 307
Key Takeaways 320
Endnote 320
Chapter 25:Ian Choo: The Distributed Ledger Revolution 321
Key Takeaways 333
Endnote 334
Chapter 26:Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335
Key Takeaways 354
Endnotes 355
Chapter 27:Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Todays Business 357
Key Takeaways 367
Endnote 367
Appendix:Reciprocity: Answering Some of My Own Questions 369
In 10 Years, What Do I Think Our Work Will Look Like? 370
What Are My Favorite Apps, Tools, or Software That I Cant Live Without? 371
Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372
What Is the Best Advice I Have Ever Received? 373
Key Takeaways 373
Endnotes 374
Index 375
