Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 3
Part 1: Getting Started with Company Culture 5
Chapter 1: Understanding Company Culture 7
Defining Company Culture 8
Approaching Culture as Your Organizations Operating System 9
The Best Company Cultures: Different but Essentially the Same 12
Steering Clear of the Perks Pitfalls 13
Recognizing the Symptoms of an At-risk Culture 14
Chapter 2: Reaping the Benefits of a Healthy Culture 17
Improving Key Business Metrics with Culture 18
Tallying the Cost of Bad Culture 24
Chapter 3: Benchmarking Company Culture 29
Creating and Conducting Your Culture Survey 30
Tracking Culture in Other Ways 41
Part 2: Starting with Yourself 49
Chapter 4: Managing Yourself51
Getting Yourself on Board 51
People Do Better When You Do Better 53
Becoming Mindful 54
Getting Started with Self-Management 59
Checking Your Beliefs 72
Managing Your Time 78
Chapter 5: Honing Your Leadership Skills 83
Reinventing Leadership for the Modern Workplace 84
Knowing What Great Leaders Do 85
Serving Your People First 87
Managing for Success 88
Coaching for Performance 90
Uncovering the Seven Sins of Toxic Leadership 92
Part 3: Designing Your Culture for Maximum Impact95
Chapter 6: Maximizing Your Impact with Mission and Vision 97
Clarifying the Difference between Mission and Vision 98
Understanding the Real Purpose of an Organizational Mission 98
Crafting a Clear and Inspirational Mission Statement 101
Bringing Your Mission to Life 107
Looking into Your Future Vision 109
Drafting Your Organizational Vision 110
Sharing Your Vision 113
Living Your Vision 114
Chapter 7: Setting Your House Rules: Values and Behaviors at Work 115
Getting to the Truth about Company Values 116
Finding the Value in Values 117
Defining Your Organizational Values 120
Aligning Values with Desired Behavior 123
Drafting Your Values and Behavior Statement 126
Launching Your Values and Behavior Blueprint 129
Making Your Values Statement Come to Life 130
Chapter 8: Leveraging Your Culture for Inbound Recruiting 133
Understanding Inbound Marketing 134
Updating the Help Wanted Sign 135
Creating Engaging Content 139
Managing Your Employer Brand 145
Giving Your Culture a Home Page 146
Watching Your Competition 150
Employing the Entire Company as Recruiter 151
Curating a Strong Alumni Referral Network 152
Chapter 9: Hiring to Boost Culture 153
Hiring to Improve Culture 154
Fixing the Recruiting Cycle 155
Defining Your Ideal Candidate 156
Writing a Better Job Description 160
Crafting the Candidate Experience 162
Evaluating the Interview Process 163
Making the Offer 169
Avoiding the Most Common Interviewing Mistakes 171
My Favorite Piece of Advice for Hiring 174
Chapter 10: Onboarding New Hires 175
Using Onboarding to Set the Stage 176
Crafting a Vision for Your New Hire Experience 178
Evaluating Your Current Process 180
Combining Vision and Current Practices for Onboarding Success 182
Designing the Buddy System 187
Starting a Culture of Feedback Early 190
Using New Hires to Recruit More Talent 191
Chapter 11: Better Training to Improve Culture 193
Impacting Your Culture 193
Training Is Hard 196
Understanding the Basics of Training 197
Learning about Learning 201
Making Training Successful 202
Creating Better Training Programs 205
Recognizing When Its Time to Upgrade 211
Part 4: Managing Your Culture 213
Chapter 12: Improving Communications 215
Communication Is the Cornerstone of Culture 216
Addressing the Main Issue with Communication 217
Improving Communication 218
Enhancing Staff Meetings 221
Helping Your Team Connect 227
Avoiding Common Communication Pitfalls 230
Chapter 13: Improvising Your Way to a Better Culture 233
Defining Improv 233
Living in a VUCA World 234
Applying Improv to Business 236
Chapter 14: Creating a Feedback-Rich Culture 243
Shifting Culture Using Feedback 243
Understanding the Four Styles of Feedback 245
Crafting a Feedback-Rich Culture 248
Chapter 15: Creating a Culture Pocket in the Org Chart 253
Whats a Culture Pocket? 254
Seeing How a Culture Pocket Makes Your Team Shine 255
Shifts, Teams, Locations, and Departments: How to Craft Culture at Any Level 256
Ensuring a Feedback Culture on Your Team 260
Making Time for Your Team to Get Together 261
Chapter 16: Producing an Inclusive and Diverse Place to Work 263
Shifting Culture: Understanding How Diversity and Inclusivity Work Together 264
Appreciating Why Diversity Matters 264
Becoming Aware of the Unaware 266
Changing Behavior Design to Create More Unifying Systems 268
Becoming More Transparent 272
Creating a More Inclusive Culture 274
Making More Inclusive Decisions 278
Part 5: Disrupting Performance Management 281
Chapter 17: Reviewing the Performance Review 283
Hating the Performance Review 284
Loving the Performance Review 287
Recognizing the Goals of an Effective Performance Review System 289
Curating a Better Review Process 291
Increasing Transparency in the Performance Improvement Process 300
Chapter 18: Perfecting the One-on-One for Culture Connections 303
Getting Started with One-on-Ones 304
Envisioning the Ultimate One-on-One for the Employee 306
Asking Better Questions 309
Debugging Your One-on-Ones 312
Supercharging Your One-on-One Platform 315
Chapter 19: Setting Clear Objectives to Boost a Productive Culture 317
Understanding the Link between Objectives and Culture 318
Figuring Out Why Things Dont Get Done 321
Setting Up the Scoreboard 322
Using Objectives and Key Results to Drive Culture 324
Avoiding the Common Mistakes of Organizational Goal Setting 327
Chapter 20: Using Recognition to Reinforce Company Culture 331
Benefiting from Recognition 332
Understanding Real Recognition 332
Creating a Culture of Appreciation 333
Recognizing Milestones 338
Part 6: The Part of Tens 341
Chapter 21: Ten Free Ways to Boost Your Culture 343
Starting a Book Club 343
Adopting a Freaky Friday Day 345
Bringing the Services to Them 346
Codifying Your Culture 346
Teaching What You Know 347
Walking and Talking 347
Celebrating Failure 348
Applauding Diverse Leaders 349
Telling Stories Together 349
Making the Suggestion Box Clear 350
Chapter 22: Ten Ways That Job Applicants Can Read Company Culture 351
Researching Online 353
Recruiting Responses 354
Marking First Impressions 355
Noting Interview Questions 356
Finding the Right Time and Place 356
Investigating the Manager Relationship 357
Talking to Other Employees 357
Learning about Career Growth 358
Talking about Teamwork 358
Uncovering Potential Challenges 359
Index 361
